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The domain fernandospizzakebab.com has the following in the homepage, "Buy 1 Get 1 Free Pizza Collection." I analyzed that the website also stated " NEW Buy 1 Get 1 HALF PRICE." They also stated " Welcome to Fernandos Pizza And Kebab. Order food online in Fernandos! Its so easy to use, fast and convenient. Try our new, online website which contains our entire takeaway menu. Fernandos is located in Christchurch. You can now order online, all your favourite dishes and many more delicious options, and have them delivered straight to your door in no time at all. 3 No stuffed crust with 18 Pizza. 4 All alcohol can be ordered with food ." The meta header had Fernandos Pizza And Kebab as the first search term. This keyword was followed by Fernandos Pizza And Kebab Christ Church, Fernandos Pizza And Kebab Order Online, and takeaway in Christ Church which isn't as important as Fernandos Pizza And Kebab. The other words they used was fast food Christ Church. Takeaway Delivery Christ Church is also included but might not be seen by search crawlers.